| A - Entrepreneurial behaviour, attitude and skill development |
| Key entrepreneurial behaviours, skills and attitudes have been developed (these will need to be agreed and clearly set out) |
To what degree does a programme have activities that seek clearly to develop:
- opportunity seeking
- initiative taking
- ownership of a development
- commitment to see things through
- personal locus of control (autonomy)
- intuitive decision making with limited information
- networking capacity
- strategic thinking
- negotiation capacity
- selling/persuasive capacity
- achievement orientation
- incremental risk taking
|
| B - Creating empathy with the entrepreneurial life world |
| Students clearly empathise with, understand and 'feel' the life-world of the entrepreneur |
To what degree does the programme help students to 'feel' the world of:
- living with uncertainty and complexity
- having to do everything under pressure
- coping with loneliness
- holistic management
- no sell, no income
- no cash in hand - no income
- building know who and trust relationships
- learning by doing, copying, making things up, problem solving
- managing interdependencies
- working flexibly and long hours
|
| C - Key entrepreneurial values |
| Key entrepreneurial values have been inculcated. |
To what degree does the programme seek to inculcate and create empathy with key entrepreneurial values:
- strong sense of independence
- distrust of bureaucracy and its values
- self made/self belief
- strong sense of ownership
- belief that rewards come with own effort
- 'hard work brings its rewards
- believe can make things happen
- strong action orientation
- belief in informal arrangements
- strong belief in the value of know-who and trust
- strong belief in freedom to take action
- belief in the individual and community not the state
|
| D - Motivation to Entrepreneurship career |
| Motivation towards a career in entrepreneurship has been built and students clearly understand the comparative benefits |
To what degree does the programme help students to:
- understand the benefits from en entrepreneurship career?
- compare with employee career
- have some entrepreneurial 'hero's' as friends acquaintances
- have images of entrepreneurial people 'just like them'
|
| E - Understanding of processes of business entry and tasks |
| Students understand the process (stages) of setting up an organisation, the associated tasks and learning needs |
To what degree does the programme take students through:
- the total process of setting up an organisation from idea to survival and provide understanding of what challenges will arise at each stage
- helping students how to handle them
|
| F - Generic Entrepreneurship competencies |
| Students have the key generic competencies associated with entrepreneurship (generic 'how to's') |
To what degree does the programme build the capacity to:
- find an idea
- appraise an idea
- see problems as opportunities
- identify the key people to be influenced in any development
- build the know who
- learn from relationships
- assess business development needs
- know where to look for answers
- improve emotional self awareness, manage and read emotions and handle relationships
- constantly see yourself and the business through the eyes of stakeholders and particularly customers
|
| G - Key Minimum Business how to's |
| Students have a grasp of key business how to's associated with the start up process |
To what degree does the programme help students to:
- see products and services as combinations of benefits
- develop a total service package
- price a product service
- identify and approach good customers
- appraise and learn from competition
- monitor the environment with limited resource
- choose appropriate sales strategy and manage it
- identify the appropriate scale of a business to make a living
- set standards for operations performance and manage them
- finance the business appropriately from different sources
- develop a business plan as a relationship communication instrument
- acquire an appropriate systems to manage cash, payments, collections, profits and costs
- select a good accountant
- manage, with minimum fuss, statutory requirements
|
| H - Managing relationships |
| Students understand the nature of the relationships they need to develop with key stakeholders and are familiarised with them |
How does the programme help students to:
- identify all key stakeholders impacting upon any venture
- understand the needs of all key stakeholders at the start -up and survival stage
- know how to educate stakeholders
- know how to learn from them
- know how best to build and manage the relationship
|
|
