Events
| Market, Marketing & Entrepreneurship:Creating & Capturing Value in the 21st Century | |
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| Location: | Antalya-TURKEY |
| Date: | 06/04/2009 - 09/04/2009 |
| URL: | http://www.aumec2009.info/index.htm |
| Detail: | The growing interest and research output on marketing, entrepreneurship and entrepreneurial marketing, value co-creation, and value capturing in the 21st century economy reflects a clear point of convergence for the topics. The continuing impact of entrepreneurship on economic growth in developed, emerging and developing economies is an important aspect at this convergence. At the nexus of the interface between entrepreneurship and marketing is value creation and value appropriation within the market. It is the market that provide signals both to the entrepreneur and marketer regarding what value is needed, when it is needed, and how it should be delivered. In addition, rapid technological development and consumer-producer value co-creation provide further impetus for the conference theme. The interdisciplinary approach taken by the conference reflects the fundamental challenges that none of the topics, individually, is able to address. The fundamental import of their collective roles in market economies and the challenges they pose for in different types of economies is another point of importance. Addressing these challenges is particularly important because of the need to manage the growth and sustainability of micro, small and medium sized enterprises. The aim of this conference, therefore, is to invigorate and stimulate interdisciplinary research interests in this exciting field. |
| Call for paper: | |