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Microsoft partners with Cass to research entrepreneurial activity |
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| 21/12/2007 | |
| Microsoft has teamed up with Cass Business School to support a research project which will profile examples of hidden innovation and entrepreneurial activity in the UK. The study will explore the trigger points for innovation and how entrepreneurial success in minority cultures and groups could be transferred to UK society as a whole. Cass Business School Professors Chris Hendry and Julie Logan will be carrying out the study, which seeks to identify the conditions and environment for the UK to flourish as an innovation powerhouse. Although the UK is seen as a nation of inventors, it is often poor at turning innovation into economic gain. Subsequently, rates of innovation and entrepreneurship are perceived as being low, particularly in such groups as ethnic minorities, women, older workers and other ‘hidden innovators’. From the research, due for release in early 2008, the Cass team aim to derive a better understanding of these hidden innovators by developing a number of case studies of successful innovations that have come from social groups that are often neglected. |
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