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Cambridge Brain Research Reveals Entrepreneurial ‘Hot Spots’ |
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| 14/11/2008 | |
| A study by neuroscientists at Cambridge University has identified brain activity showing that entrepreneurs are ‘riskier decision-makers’ compared to their peers in management. It is widely known in the business world that entrepreneurs take more risks. By scanning the brains of 16 entrepreneurs, Professor Barbara Sahakian’s team revealed ‘greater cognitive flexibility’ in entrepreneurs when making ‘hot’ (risky) decisions. Risk taking is often considered abnormal behaviour by psychologists; however this new research suggests the ability to make decisions under stress may be of great value in this highly volatile economic environment. Professor Sahakian’s findings also suggest the type of decision-making essential to the entrepreneurial process could be enhanced through training or even the use of pharmaceuticals. Entrepreneurship educators suggested that perhaps the training of future entrepreneurs should focus on risk tolerance rather than traditional risk mitigation. |
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